Entry offer · Meta

Meta is not receiving the purchases your store recorded

Browser restrictions, iOS opt-outs and ad blockers cut the pixel’s view of your funnel. Conversion API sends the same events server-side, from your store — with deduplication so nothing gets counted twice.

Describe your case What the work covers
Fixed scope, quoted before we start · typically a few days
Server-side, not another pixelDeduplicated against the browser eventVerified in Events Manager

What usually brings people here

If two or more of these look familiar, the signal Meta optimises on is not the one your store actually produced.

Purchases in Shopify and purchases in Ads Manager never agree
Pixel events fall off after iOS updates or on ad-blocked traffic
CAPI was added, and now conversions are counted twice
Meta reports noticeably fewer conversions than GA4 does
Event Match Quality sits low and nobody knows which parameter is missing
Campaign optimisation is running on a partial or duplicated signal

What the work covers

Conversion API implementedServer-side events sent from your store or your server-side GTM container — not a browser-only pixel.
Deduplication done properlyMatching event_id and eventID between browser and server, so one purchase stays one purchase.
Standard ecommerce eventsViewContent, AddToCart, InitiateCheckout and Purchase, with value and currency passed correctly.
Customer parameters within consentHashed matching parameters populated as far as your consent setup permits — nothing sent that should not be.
Event Match Quality reviewedWe report what is achievable with the data you have, and what would require changes on the store side.
Verification and handoverChecked in Events Manager against real orders, with a written summary of what changed and why.

How it runs

Four steps, one fixed price

  1. 01

    Access

    Meta Business Manager, store admin, GTM and GA4.

  2. 02

    Audit

    We map what the pixel and any existing CAPI actually send today.

  3. 03

    Implement

    Server-side events, deduplication and parameters go in.

  4. 04

    Verify

    Reconciled against real orders in Events Manager, then handed over.

from $300Meta Conversion API setup
Describe your case
  • Fixed scope agreed in writing first
  • Server-side implementation
  • Deduplication with the browser pixel
  • Standard ecommerce event set
  • Verification against real orders
  • Written summary at handover

Price depends on your stack and whether a server-side GTM container already exists. We scope and quote before any work starts — no open-ended hours.

FAQ

Before you send accesses

Do we need a server-side GTM container?

Not always. Shopify and WooCommerce can send Conversion API events without one. A server container is worth it when you want the same server-side pipeline feeding several platforms, and we will tell you which case you are in before quoting.

Will this change our attribution numbers?

It changes what Meta can see, so reported conversions usually move. We do not promise a direction. What we can promise is that the events Meta receives will match the orders your store recorded, and that each one is counted once.

What happens with consent and GDPR?

Conversion API does not bypass consent. Matching parameters are sent only within what your consent setup permits. If you have no Consent Mode in place, that is a separate piece of work and we will say so rather than quietly ignoring it.

We are on WooCommerce, not Shopify. Is that a problem?

No. WooCommerce, Shopify and custom stacks are all workable. What matters is that the backend can emit a reliable purchase event — checking that is the first step of the audit.

If the whole stack needs standardising

A single fix stays a single fix. But if the analytics underneath turns out to be worth rebuilding, the full system — validated tracking, all ad spend joined to revenue in your own BigQuery, standard dashboards and conversational analytics — deploys in about a week.

See the full systemHow it deploys

Describe what you are seeing

Send the symptom, the platform and a screenshot if you have one. We come back with what we think is happening, what it would take to fix, and a fixed price — before any work starts.

Email usBack to overview