Entry offer · GA4 · GTM

GA4 that reports what your store actually did

Most GA4 properties are installed, not implemented. We put in the standard ecommerce event set, wire it through GTM, and reconcile it against your back office before anyone builds a report on top.

Describe your case What the work covers
Fixed scope, quoted before we start
Standard ecommerce event setReconciled with your back officeDocumented for your team

What usually brings people here

GA4 rarely fails loudly. It just quietly reports a version of your business that is not quite true.

purchase never arrives, or arrives without revenue
Events fire twice, so sessions and conversions are inflated
add_to_cart and begin_checkout missing, so the funnel has holes
Marketing tags and pixels scattered across theme code instead of GTM
GA4 numbers and store numbers differ by an amount nobody can explain
Reports built on top of events that were never verified

What the work covers

Data layer reviewedWe check what your store actually exposes before deciding what GTM can pick up.
Standard ecommerce eventsview_item, add_to_cart, begin_checkout, purchase — with items, value and currency in the shape GA4 expects.
GTM container tidiedTags, triggers and variables organised so the next person can read them, and marketing pixels moved out of theme code.
Purchase and revenue verifiedReconciled against real orders in your back office, not against another analytics tool.
Duplicates removedDouble-firing tags and overlapping installations found and cleaned out.
DocumentationA short written map of what fires where, so your team is not guessing in six months.

How it runs

Four steps, one fixed price

  1. 01

    Access

    GA4, GTM, store admin and any existing tracking documentation.

  2. 02

    Audit

    We record what the current setup sends on a real purchase journey.

  3. 03

    Implement

    Data layer, events and container structure put right.

  4. 04

    Verify

    Checked against real orders, documented, handed over.

Scoped and quotedGA4 / GTM ecommerce tracking
Describe your case
  • Fixed scope agreed in writing first
  • Data layer review
  • Standard ecommerce event set
  • GTM container structure
  • Verification against real orders
  • Written tracking map

Price depends on the platform, the state of the current container and how many marketing tags need relocating. We look first, quote second, and the quote is fixed.

FAQ

Before you send accesses

Is this the same as «installing GA4»?

No. Installing GA4 is a snippet on the page. What matters for ecommerce is whether the purchase event arrives, whether revenue is attached to it, and whether it agrees with your back office. That is the part most installations skip.

We already have GA4. Do we start over?

Almost never. We fix the property you have, because historical data has value. Starting over is a last resort and we would explain why before doing it.

Do you also set up the reports?

This offer covers tracking. Standard dashboards, BigQuery and the conversational layer are part of the full analytics system — a separate scope, and worth discussing only once the data underneath is trustworthy.

How long does it take?

Days rather than weeks for a standard store. The variable is usually how quickly accesses arrive and whether the checkout exposes what we need.

If the whole stack needs standardising

A single fix stays a single fix. But if the analytics underneath turns out to be worth rebuilding, the full system — validated tracking, all ad spend joined to revenue in your own BigQuery, standard dashboards and conversational analytics — deploys in about a week.

See the full systemHow it deploys

Describe what you are seeing

Send the symptom, the platform and a screenshot if you have one. We come back with what we think is happening, what it would take to fix, and a fixed price — before any work starts.

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