Entry offer · BigQuery · Looker

GA4 to BigQuery export and Looker Studio reporting in your own cloud

GA4’s interface runs out of road quickly. GA4’s interface runs out of road quickly: sampling, thresholds, no way to join ad spend to revenue. BigQuery removes those limits, provided the export, the models and the cost pipelines are set up correctly.

Describe your case What the work covers
Fixed scope, quoted before we start
Runs in your Google CloudAd spend joined to revenueReports you can audit

BigQuery and Looker Studio at a glance

Service
GA4 export to BigQuery, ad spend joined to revenue, Looker Studio reporting
Price
Scoped and quoted after we have seen the property
Runs in
Your own Google Cloud project, under your billing account
Covers
Export verification, cost pipelines, modelling, standard reporting layer
You get
A marketing data warehouse you own, and reports that agree with your store
Our access
Collaborator level, revocable without breaking a single report

When GA4 reporting stops being enough

The reporting problem is rarely the chart. It is what the chart is standing on.

GA4 sampling and thresholding hiding the rows you needed
Ad spend living in five platforms and never joined to revenue
The GA4 → BigQuery export set up once and never verified
Looker Studio dashboards that time out or contradict each other
Monthly reporting assembled by hand in a spreadsheet
Numbers in the dashboard that nobody can trace back to a source

What the BigQuery and Looker work covers

Export set up and verifiedGA4 to BigQuery in your own Google Cloud project, under your billing, and checked against the interface rather than assumed.
Ad cost pipelinesSpend from Google, Meta, TikTok, Pinterest and Microsoft Ads landing on a schedule, in one shape.
Revenue joined to spendChannel, campaign, ad set and ad, modelled so ROAS is a query rather than a spreadsheet exercise.
Reporting layerLooker Studio connected to the modelled tables, so dashboards stay fast and consistent.
ReconciliationWarehouse numbers checked against your store back office before anything is signed off.
DocumentationWhat each table contains, how it is built and where to look when a number surprises you.

How it runs

What a BigQuery and Looker setup costs

  1. 01

    Access

    Google Cloud, GA4, ad accounts and store admin.

  2. 02

    Audit

    We check the current export, the data quality and what is missing.

  3. 03

    Build

    Export, cost pipelines, models and the reporting layer.

  4. 04

    Verify

    Reconciled against your back office, documented, handed over.

Scoped and quotedBigQuery & Looker Studio
Describe your case
  • Fixed scope agreed in writing first
  • GA4 → BigQuery export verified
  • Ad cost pipelines
  • Spend joined to revenue
  • Looker Studio reporting layer
  • Reconciliation and documentation

Everything runs in your own Google Cloud project under your billing account. Cloud costs are yours and stay visible to you; our access is collaborator-level and can be revoked without breaking a single report.

FAQ

GA4, BigQuery and Looker Studio questions

Why move GA4 data into BigQuery?

The GA4 interface samples, thresholds and aggregates. BigQuery holds the event rows, which is what you need to join ad spend to revenue, build attribution across channels, and answer a question the interface has no report for.

Does the GA4 BigQuery export include historical data?

No. The export starts collecting from the day it is switched on and does not backfill. That alone is a reason to enable it early, even if nothing is built on top of it yet.

Whose Google Cloud project does this run in?

Yours, under your billing account. Your business data does not move into a system you would later have to migrate out of. Our access is collaborator level and you can revoke it without breaking your reports.

What does BigQuery cost to run?

Google bills storage and query volume in your own project, so the figure depends on your traffic and how often reports refresh. We build the models so that dashboards read prepared tables instead of scanning raw events on every load.

Can you connect ad spend from Google, Meta and the rest?

Yes. Google Ads, Meta Ads, TikTok Ads, Pinterest Ads and Microsoft Ads are the standard set. Additional sources become part of the product when demand for them repeats, rather than as one-off work for a single store.

Do I get dashboards designed for my business?

No, and that is deliberate. Every store gets the same standard package. We do not copy your existing reports or design a bespoke dashboard per client, and that is what keeps the work fast and the price predictable.

Can you fix a Looker Studio report that disagrees with my store?

That is usually a tracking problem wearing a reporting costume. We check the numbers against your back office first, because a dashboard built on events that were never correct cannot be fixed inside the dashboard.

If the whole stack needs standardising

A single fix stays a single fix. But if the analytics underneath turns out to be worth rebuilding, the full system deploys in about a week: validated tracking, all ad spend joined to revenue in your own BigQuery, standard dashboards and conversational analytics.

See the full systemHow it deploys

Describe what you need to report on

Send the symptom, the platform and a screenshot if you have one. We come back with what we think is happening, what it would take to fix, and a fixed price, before any work starts.

We answer with a scope and a fixed price before any work starts. No access needed to reply.