Entry offer · Google Ads

Google Ads is bidding on conversions it never properly received

Smart Bidding is only as good as the signal underneath it. We find where conversions are lost, duplicated or valued wrongly, and put the tracking back on a footing your store can vouch for.

Describe your case What the work covers
Fixed scope, quoted before we start · from $150
Reconciled against store ordersEnhanced conversions where allowedOne conversion, counted once

What usually brings people here

Any of these means the bidding algorithm is learning from something other than reality.

«This conversion action has no recent conversions» sitting in your account
Conversions in Google Ads do not match GA4 or the store back office
The same purchase recorded twice across two conversion actions
Conversion value missing, zeroed, or reported in the wrong currency
Enhanced conversions never switched on, or switched on and failing
Imported GA4 conversions and native tags counting in parallel

What the work covers

Conversion actions auditedEvery action in the account reviewed: what fires it, what it counts, and whether anything counts it twice.
Tag and trigger repairBroken or misfiring tags fixed in GTM, with the purchase event confirmed against real orders.
Conversion value and currencyRevenue passed correctly, in the right currency, so value-based bidding has something real to work with.
Enhanced conversionsSet up within your consent configuration where the data and the legal basis allow it.
Deduplication across sourcesGA4 imports and native tags reconciled so one purchase does not become two conversions.
Verification and handoverNumbers checked side by side with your store, plus a written note of what was wrong and what changed.

How it runs

Four steps, one fixed price

  1. 01

    Access

    Google Ads, GA4, GTM and store admin.

  2. 02

    Audit

    We trace each conversion action back to what actually triggers it.

  3. 03

    Fix

    Tags, values, currency and deduplication corrected.

  4. 04

    Verify

    Reconciled against store orders over a live window, then handed over.

from $150Tracking troubleshooting
Describe your case
  • Fixed scope agreed in writing first
  • Conversion action audit
  • Tag and trigger fixes in GTM
  • Value and currency corrected
  • Deduplication across sources
  • Verification against real orders

$150 is the entry point for a single defined problem. Accounts with many conversion actions, several countries or a custom checkout are scoped and quoted separately before work starts.

FAQ

Before you send accesses

Will fixing this improve our performance?

It gives Smart Bidding an accurate signal instead of a partial one. Whether performance improves depends on your campaigns, budget and market — we are not going to promise you a number we cannot control.

Do you rebuild our GA4 property?

No. We work with the property you already have and fix it in place. A rebuild only comes up if the existing setup is genuinely unrecoverable, and in that case we say so before invoicing, not after.

Can you do this without touching our developers?

Usually yes, through GTM. Where the checkout does not expose the data we need — some custom and headless builds — a developer has to be involved, and we will tell you that at the audit stage.

What if the problem turns out to be somewhere else?

That happens: the symptom shows in Google Ads, the cause sits in the data layer or the store. We report where it actually is, and rescope with you rather than fixing the wrong thing.

If the whole stack needs standardising

A single fix stays a single fix. But if the analytics underneath turns out to be worth rebuilding, the full system — validated tracking, all ad spend joined to revenue in your own BigQuery, standard dashboards and conversational analytics — deploys in about a week.

See the full systemHow it deploys

Describe what you are seeing

Send the symptom, the platform and a screenshot if you have one. We come back with what we think is happening, what it would take to fix, and a fixed price — before any work starts.

Email usBack to overview