Entry offer · Google Ads

Google Ads conversion tracking, fixed and reconciled with your orders

Google Ads is bidding on conversions it never properly received. Smart Bidding is only as good as the signal underneath it. We find where conversions are lost, duplicated or valued wrongly, and put the tracking back on a footing your store can vouch for.

Describe your case What the work covers
Fixed scope, quoted before we start · from $150
Reconciled against store ordersEnhanced conversions where allowedOne conversion, counted once

Google Ads conversion tracking at a glance

Service
Conversion actions audited, corrected and verified
Price
from $150, quoted before any work starts
Covers
Conversion actions, values and currency, enhanced conversions, the conversion linker
Platforms
Shopify, WooCommerce, GA4, Google Tag Manager
You get
Conversions Google Ads can bid on, reconciled against your back office
After the fix
The same conversion data feeds the full setup if you go that way later

Where Google Ads conversions usually go wrong

Any of these means the bidding algorithm is learning from something other than reality.

«This conversion action has no recent conversions» sitting in your account
Conversions in Google Ads do not match GA4 or the store back office
The same purchase recorded twice across two conversion actions
Conversion value missing, zeroed, or reported in the wrong currency
Enhanced conversions never switched on, or switched on and failing
Imported GA4 conversions and native tags counting in parallel

What the conversion tracking work covers

Conversion actions auditedEvery action in the account reviewed: what fires it, what it counts, and whether anything counts it twice.
Tag and trigger repairBroken or misfiring tags fixed in GTM, with the purchase event confirmed against real orders.
Conversion value and currencyRevenue passed correctly, in the right currency, so value-based bidding has something real to work with.
Enhanced conversionsSet up within your consent configuration where the data and the legal basis allow it.
Deduplication across sourcesGA4 imports and native tags reconciled so one purchase does not become two conversions.
Verification and handoverNumbers checked side by side with your store, plus a written note of what was wrong and what changed.

How it runs

What a Google Ads conversion fix costs

  1. 01

    Access

    Google Ads, GA4, GTM and store admin.

  2. 02

    Audit

    We trace each conversion action back to what actually triggers it.

  3. 03

    Fix

    Tags, values, currency and deduplication corrected.

  4. 04

    Verify

    Reconciled against store orders over a live window, then handed over.

from $150Tracking troubleshooting
Describe your case
  • Fixed scope agreed in writing first
  • Conversion action audit
  • Tag and trigger fixes in GTM
  • Value and currency corrected
  • Deduplication across sources
  • Verification against real orders

$150 is the entry point for a single defined problem. Accounts with many conversion actions, several countries or a custom checkout are scoped and quoted separately before work starts.

FAQ

Google Ads conversion tracking questions

Why does Google Ads report fewer conversions than my store?

The common causes are a conversion action that fires only on one checkout path, consent blocking the tag for part of your traffic, and a conversion imported from GA4 that is already counted natively. Each one produces the same gap in the report and needs a different fix.

Why are my Google Ads conversion values wrong?

Usually the value is sent without tax and shipping while the store counts them, the currency is not sent at all so Google assumes the account currency, or a discount is applied after the value is read. We reconcile the value against the order record rather than against another report.

What are enhanced conversions and do I need them?

Enhanced conversions send hashed customer data from your checkout so Google can match conversions it would otherwise lose. They help when a meaningful share of your conversions go unattributed. We enable them where the checkout can supply the fields cleanly.

Should conversions be imported from GA4 or tracked natively?

Either works. Counting both at once does not, and it is the single most common reason an account reports roughly double. We pick one source per action and switch the other off.

Will this change how my campaigns bid?

Smart Bidding optimises against the signal it receives, so correcting the signal changes what it optimises for. Expect the reported numbers to move once the data is right. We do not touch bids or budgets as part of this work.

How long before the numbers settle?

New conversions appear as they happen. Historical figures are not restated, so the comparison you care about is the period after the fix against your store records, not against the previous month in Google Ads.

Do you also fix Meta at the same time?

Only if you ask. Each platform is scoped and priced on its own, because the work is in different places. Many stores do both, one after the other.

If the whole stack needs standardising

A single fix stays a single fix. But if the analytics underneath turns out to be worth rebuilding, the full system deploys in about a week: validated tracking, all ad spend joined to revenue in your own BigQuery, standard dashboards and conversational analytics.

See the full systemHow it deploys

Describe what Google Ads is reporting

Send the symptom, the platform and a screenshot if you have one. We come back with what we think is happening, what it would take to fix, and a fixed price, before any work starts.

We answer with a scope and a fixed price before any work starts. No access needed to reply.