Entry offer · Consent · GDPR

Consent Mode and GDPR tracking for ecommerce stores

A banner on the page is not consent management. We integrate your CMP with Consent Mode, make tags respect the actual consent state, and verify what fires, and what does not, in each case.

Describe your case What the work covers
Fixed scope, quoted before we start · from $300
CMP wired to Consent Mode v2Tags respect the real stateEach state verified separately

Consent Mode setup at a glance

Service
CMP wired to the container, tag behaviour verified in every consent state
Price
from $300, quoted before any work starts
Covers
CMP integration, Consent Mode signals, tag behaviour per state, verification
Platforms
Shopify, WooCommerce, Google Tag Manager, Cookiebot and similar CMPs
You get
Analytics and advertising tags that behave correctly whether consent is granted or declined
Not included
Legal advice on what your business is required to ask for

What usually breaks when consent is added

Consent problems tend to surface either as a legal risk or as a hole in the data. Usually both.

A cookie banner is on the site, but tags fire regardless of what the visitor clicks
Consent Mode v2 required by the platforms and not implemented
Analytics traffic collapsed after the CMP went live and nobody knows what is normal
Cookiebot or a similar CMP installed but never connected to GTM
No idea which tags fire in the denied state
EU traffic reporting in a way the rest of the account cannot explain

What the consent work covers

CMP integrated with GTMYour consent platform wired into the container properly, not bolted on beside it.
Consent Mode v2Analytics and advertising consent signals implemented in the form the platforms now expect.
Tag behaviour per stateEvery tag reviewed against granted and denied states, so nothing fires where it should not.
Regional configurationConsent behaviour scoped to the regions that require it, rather than applied blindly everywhere.
Verification in each stateWe test granted, denied and no-interaction separately and record what actually happens.
Written summaryWhat was changed, what fires when, and what your team should watch afterwards.

How it runs

What a Consent Mode setup costs

  1. 01

    Access

    GTM, GA4, ad accounts, CMP admin and the site.

  2. 02

    Audit

    We record current tag behaviour in every consent state.

  3. 03

    Implement

    CMP integration, Consent Mode signals and tag conditions.

  4. 04

    Verify

    Each state retested, results written up, handed over.

from $300Consent Mode setup
Describe your case
  • Fixed scope agreed in writing first
  • CMP to GTM integration
  • Consent Mode v2 signals
  • Tag behaviour per consent state
  • Regional configuration
  • Verification and written summary

This is technical implementation, not legal advice. We make the tracking behave the way your consent policy says it should. Deciding what that policy is remains with you and your counsel.

FAQ

Consent Mode and GDPR tracking questions

What is Consent Mode?

It is the signal layer between your consent banner and your Google tags. Instead of removing tags when someone declines, it tells them to behave differently. Tags that are simply deleted on decline and tags that are told to respect a declined state produce very different reports.

Do I need Consent Mode if I already have a cookie banner?

A banner collects the choice. Consent Mode is what carries that choice to the tags. Many stores have the first without the second, which is why their tags keep firing exactly as before.

Which CMP should I use?

Whichever one you already have, provided it can emit consent signals to the container. Cookiebot and comparable services do. We integrate the one you run rather than moving you to a different vendor.

Will my analytics data drop after consent is implemented?

Reported numbers usually fall, because part of your traffic was being measured without a basis for it. The figures you see afterwards are the ones you can actually stand behind.

How do you verify it works?

We test each consent state and record what fires and what does not in each one. Granted, declined and no choice yet are three different states, and a setup that handles two of them is the one that fails an audit.

Does this cover GDPR compliance?

It covers the technical half: making your tags behave according to the consent you collected. What your business is legally required to ask for, and how, is a question for your counsel. We implement the decision rather than make it.

Does consent affect Google Ads and Meta too?

Yes. Advertising tags sit under the same signals as analytics tags, and conversions collected without the right consent state cause problems further down the line. We check both in the same pass.

If the whole stack needs standardising

A single fix stays a single fix. But if the analytics underneath turns out to be worth rebuilding, the full system deploys in about a week: validated tracking, all ad spend joined to revenue in your own BigQuery, standard dashboards and conversational analytics.

See the full systemHow it deploys

Describe your consent setup

Send the symptom, the platform and a screenshot if you have one. We come back with what we think is happening, what it would take to fix, and a fixed price, before any work starts.

We answer with a scope and a fixed price before any work starts. No access needed to reply.