Meta · Pixel

Meta Pixel setup with the purchase value it should be reporting

A pixel can fire on every page and still count the wrong things. Installed on every page, firing on every load, and still reporting purchases that never happened or missing the ones that did. We set the standard event set up properly.

Describe your case What the work covers
Fixed scope, quoted before we start · from $150
Standard ecommerce eventsValue and currency correctChecked in Events Manager

Meta Pixel setup at a glance

Service
Standard events, correct purchase value, no second pixel on the page
Price
from $150, quoted before any work starts
Covers
Standard event set, purchase value and currency, deduplication, verification
Platforms
Shopify, WooCommerce, Google Tag Manager
You get
Events verified in Events Manager and reconciled against your orders
Next step
Conversions API when you want the events the browser cannot send

When a pixel is installed but not working

The pixel is the easiest thing to install and one of the easiest to get wrong.

Meta reports purchases your store has no record of
Purchase value is missing, zeroed, or in the wrong currency
The same order counted twice because two pixels are on the page
Events Manager shows warnings nobody has read in months
ViewContent fires on every page, including the cart and the blog
A theme or app update silently removed the pixel from checkout

What the Meta Pixel work covers

Audit of what is there nowEvery place a pixel is injected (theme, apps, tag manager) and which of them duplicate each other.
Standard ecommerce eventsViewContent, AddToCart, InitiateCheckout and Purchase, each firing where it should and only there.
Value and currencyRevenue passed correctly on purchase, so Meta optimises on real numbers rather than zeroes.
Duplicates removedOne pixel, one event per action. Extra installations found and taken out.
Consent respectedParameters sent only within what your consent setup permits, with no quiet workarounds.
Verified in Events ManagerChecked against real orders, with a written summary of what was wrong and what changed.

How it runs

What a Meta Pixel setup costs

  1. 01

    Access

    Meta Business Manager, store admin, GTM where it is used.

  2. 02

    Audit

    We map every pixel and event currently firing on a real purchase journey.

  3. 03

    Fix

    Duplicates removed, standard events and parameters put right.

  4. 04

    Verify

    Reconciled against real orders in Events Manager, then handed over.

from $150Meta Pixel setup and fixes
Describe your case
  • Fixed scope agreed in writing first
  • Audit of existing pixels
  • Standard ecommerce event set
  • Value and currency corrected
  • Duplicates removed
  • Verification in Events Manager

This covers the browser pixel. Sending the same events server-side through Conversions API is separate work from $300, and it is worth doing once the pixel itself is clean.

FAQ

Meta Pixel and Facebook pixel questions

Why is my Meta pixel not tracking purchases?

Usually it fires on the wrong surface. Checkout often renders in a context the page-level pixel never reaches, so page views look healthy while purchases do not arrive. The report shows an installed pixel either way.

Why does Meta report more purchases than my store?

Two pixels on the page, the same event sent by both an app and a container, or a thank-you page a visitor can reload. All three count a sale more than once, and they are fixed in different places.

What are the standard Meta events?

The set Meta defines for a store, from content views through add to cart and checkout to purchase. We implement that set rather than custom event names, because the ad platform optimises against the standard ones.

Is the purchase value supposed to include tax and shipping?

It should match the figure you are actually willing to count as revenue, and it should match it consistently across platforms. Most reporting gaps we see are a value sent one way to Meta and another way to Google Ads.

Do I need the Conversions API as well?

Not to fix a pixel. You need it when you want the conversions the browser cannot report, and the two then have to be deduplicated by event ID. That work is scoped separately so you do not pay for it before you need it.

Can you fix a pixel installed by a previous agency?

Most of this work is exactly that. We read what is there, remove what duplicates, and leave one implementation you can point at when a number looks wrong.

How do you check it afterwards?

Events Manager tells you the event arrived. Your order records tell you whether the right number of events arrived with the right values, and that is the comparison we hand over.

The pixel is one of five platforms

The full system joins Google, Meta, TikTok, Pinterest and Microsoft spend to revenue in your own BigQuery, with validated tracking underneath and a standard dashboard set on top.

See the full systemHow it deploys

Describe what your pixel is reporting

Send the symptom, the platform and a screenshot if you have one. We come back with what we think is happening, what it would take to fix, and a fixed price, before any work starts.

We answer with a scope and a fixed price before any work starts. No access needed to reply.